SEO Interview Questions

Question: What is full form of SEO?
Search Engine Optimization.


Question: What are two types of SEO?
On Page Optimization
Off Page Optimization


Question: What On-page optimization?
On-Page Optimization is way to "SEO optimize" of website by page coding. For Example add Meta Title, Meta Description, Meta Keywords, Content Quality, Meta Keyword Density, Outbound Links, Image Alt tag in website.


Question: What is off page Optimization?
On-Page Optimization is way to "SEO optimize" of website by adding your website links in other popular website. For Example Link building , Blog posting, Image Sharing, Video Sharing and Article submission etc of your website.


Question: What is meta tags?
Meta tag is combination of several meta tags but it included 4 major meta tags which are meta title, meta description, meta keywords and robots tags. These play vital role in SEO of website.


Question: What is Meta Title?
It display in the title of website in browser. It also show in search engine. This tag is important because it appear in search results.


Question: What is Meta Description?
We can describe about our page with use of Meta description. It is also used by Search engines for showing results in search engine.


Question: What is Meta Keywords?
Keyword is a "list of words" that is used for searching through Search Engines (Google, Bings etc). In each page of website, we add meta keywords that display in page source of website. Search engine crawl the website and meta keywords and when someone search that keywords, Search gives website links.


Question: What is Page Rank or PR?
Page Rank is a rank that has been provided by Google for each page of your website. This Rank ranges from 0 to 10, calculated by algorithm used by Google Web Search Engine.


Question: What is a Backlink?
Backlink means incoming links to our website from other sources like facebook, twitter, linkdin, google plus and ping etc.


Question: What are out bound Links(OBL)?
An outbound-link is a link from your website to another website. For example you have given link of another's website on your website & when any user click on same link Known as out bound links.


Question: What is Anchor Text?
It is a clickable hyperlink also known as link text. For Example

1	<a href="http://example.com/">This is Anchor Text</a>

Question: What are the different method to control the robot?

• Robots.txt
• Robots Meta Tag
• Rel= nofollow

Question: Where do you put your robots.txt?
you should put this in same folder where first file is call when website load.


Question: What is Googlebot?
Googlebot is the search bot (software) used by Google to Crawling, Caching and indexing of a webpage.


Question: What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization whereas SEM stands for Search Engine Marketing.
SEO provides organic traffic to a website with the help of search engines while SEM involves the use of Google adwords like paid services.


Question: What are the method to content optimization?

• Keyword density in content
• Keyword Proximity
• Keyword Prominence
• Keyword Proximity

Question: Can you please tell the 5 most important on page factors?

• Meta Title
• Meta Description
• Meta Keywords
• Heading Tag
• Image Optimization
• Content Optimization

Question: What is Indexing?
Indexing is the process by which Google or other search engine store our website info in their database.


Question: What are the SEO tools do you use?
Google analytics, keyword search, Alexa, open site explorer, Google Webmaster.


Question: What is keyword stemming?
The process of finding out the root word from the search query is referred as keywords stemming.


Question: What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search.
In this technique a different content will be searched by the search engine than currently searched by the users.


Question: How many characters limits in Title tag?
70 characters in title tag.


Question: What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. means it is used to checks the standard of the website.


Question: Name few Black Hat SEO techniques?

• Link Farming
• Hidden text, etc.
• Gateway or Doorway pages
• Cloaking
• Keyword Stuffing

Question: What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.


Question: What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, submit Sitemap etc.


Question: What is the latest update in SEO?

• Panda
• Penguin

Question: What is cross linking?
In simple way cross linking means referral links whenever we post content from other website for our users and reader and in return place the referral link of the website is called cross linking.


Question: How will you resolve canonicalization issue?
I will resolve canonicalization via using .htaccess file.
it happens several time that the home page of website have different urls like:

http://www.example.com/,
http/www.example.com/index.html or http://example.com/

with use of .htaccess i will keep only URL of above. If someone open another URL, that will be automatic redirect to kept URL.


Question: What is Pagination in SEO?
Pagination is used to send the user to another page of same website. For Example, if you search something it will it number of page which have same type of data. Now you can decided which page to visit.


Question: Who is Matt Cutts?
Matt Cutts is the head of Google's web spam team.

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How to Create Adsense Account

Google Adsense is the Advertisment platform of google through which one can display the ads in the website (free and paid) and make money for the new visitors in your website.

Google takes the contract the various advertisers and whatever he charges, 68% of that amount is given to you as it is through your site google has made an income.

The Companies pay for the new people visiting the site, so the income that  would make will be directly proportional to the number of visitors to our site.

The Contract is based upon CPC (Cost Per Click) and CPM ( Cost per 1000 Impressions) basis, that ranges from Rs3 to Rs400/- generally. The advertisers pay a higher amount whenever there is good scope of business in the keyword, higher the business opportunity in the keyword higher would be CPC.

Note: For Indian website on an average. we can easily make 5 x of daily average visitors for the month.

Google carries the ad platform with the network of adwords and adsense.

Adwords is meant for advertisers who publicity for their business, they pay money to google. Adsense are the website owners to whom google pays for the visitors.

The adsense platform is carried out at www.google.com/adsense

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AFTER DEGREE CAREER PLANNING

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Happy Ganesh Chaturthi and Symbol of Ganesha

Ganesh Chaturthi, also known as Vinayak Chaturthi, marks the birth of Ganesh, the elephant-headed God in Hindu mythology.

10 days, the Festival represents the typical Indian festive madness, with colors, music and dance. It is mainly observed in Maharashtra, Gujarat and South India and falls mostly in the month of Bhadra, from mid August to mid-September, according to the Hindu calendar.



This year India celebrates Ganesh Chaturthi September 17 with great fervor and joy.

Ganesha is known by different names 108, is considered a symbol of good fortune, prosperity, wisdom and wealth.

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How to Utilize Twitter for Business

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Twitter has become today one of the most powerful social media tools to generate business leads, traffic, sales, etc. The twitter account is today the opportunity to tell the world about your business and so you must select the name twitter very carefully. It is not just about connecting to people, but more about connecting the right people. So if you have not started using this live networking site that you lose the ability to build brand exposure, make a better connection and starting a two-way conversation. Twitter can also help to stimulate research - engine optimization through your tweets that helps you stay active and also improve your online search rank.

So let's look at some easy steps to use Twitter for your business:

1. Understand the policy Twitter:

The most important thing to keep in mind is to be connected to likeminded people. To make the first step is to understand the twitter policy which states that you can follow up to 2000 people without a defined number of people who follow you. To achieve more followings you need to achieve particular follower report following. You can take 10% additional total of enthusiasts who follow you. This means that if you have 10k followers you can follow 10% more that makes 11k Next

Now think of Twitter as a party where everyone is present, but you only know a few people. The party will become annoying if you do not present yourself. The introduction is possible only after you accumulate likeminded people following the good. The most effective way to do this is to create a list of your top 5 industry authorities and follow people who follow them by picking one from your list each day. Tweepi (a management tool that helps you analyze and manage Twitter followers) helps you rotate the right people and it helps you to publish relevant content for those involved and you accumulate 20-40 followers in early days.

2. What to write and how often after:

The second important thing to keep in mind is to keep the frequency of tweets that should be at least 10-12 times a day. The more you tweet better it is. Most people get confused between content ratios promotion to be posted.

The main focus should be on four different content categories namely: -

- The internal content: who (is) included your blog or site content.

- The external content: These include third party items that you recommend to your followers. This content shows that you do not post only on yourself, but also on the subject concerned.

- Promotional Content: This content focuses on offers, products or services of your business. They help mainly generate leads for your sales.

- Inspired Content: They mainly include the quotes. They are super easy way to impress your followers and provided variety in the published content. These are the ones that gets you the maximum number of retweets, favorites and more disciples than anything else.

3. Optimizing Twitter for sales:

The ultimate goal is to generate sales for which the most important section is to focus the bio section. When people follow you the first thing they look at is who you are, what you do and how can they contact you. A three second look on your twitter page should be able to explain all these three things. A declaration of a word followed by a link to your website or blog works best.

The bio on Twitter is public and open to research. So always remember to use the content that is relevant to your business in your bio. At the same time an automatic direct message also capitalize on sales. Remember to keep the direct message of the short car, personalized and avoid sending links.

Good control over these factors may prove to be a great source of using Twitter for your business. Twitter is a channel that gives you a clear idea of ​​what your target market speaks and if used properly, it can help you drive business and traffic.
Google Translate for Business: Translator Toolkit

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How to Unlimited Traffics and Profits on Facebook

Please Don't Be Like Me... Don't Repeat My Mistakes

Whatever you do, do not skip over a single word in this report.

Please, Please, Please read every word of it.

I Promise you, it will make the difference between mediocre profits and well......... unlimited profits.

One of the biggest mistakes I made, when i was younger, was in thinking that i already knew it all. Huge Mistake.

Eventually, I came to the question that... If i already knew it all, why wasn't I already making unlimited profits?

That's when i started to pay attention. And that's when the profits really started to pile on.

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AdWords Certification Advanced Search Exam Prep

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What Is Social Bookmarking ?

                      So where does “Social Bookmarking” fit into the Web 2.0 revolution?? As you might have guessed, “Social Bookmarking” focuses on user generated content and a strong user-base. To give you a really good picture of what Social Bookmarking really is, I want you to look at the “Web 1.0” directory website that has been such an important part in Webmaster’s success on the Internet:

               This link directory is just a site where webmasters submit their website details and URL in the hope that it gets “approved” and listed in the directory. That’s great, but a few years ago, some Silicon Valley dudes actually realised that hardly anyone actually browsed these link directories for fun. I mean, look at it – I wouldn’t like to browse around there for a few seconds let alone a few minutes!  

           Anyway, these guys came up with a new idea “Social Bookmarking”. They would build a site which allowed literally anyone to create an account and submit links to much like an open directory, however they would allow the community to control what links were most prominent and visible. They called it bookmarking simply because it was designed for the common internet user to keep a list of their “favourites” online which they can access any time. The social aspect emerged as everybody’s links are visible to every other user of the site.

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How to Earn Money Thru Youtube

Monetization and YouTube 

Understanding the monetization of YouTube ecosystems will let you choose which ads to run better and even how to market their content and channel. It is helpful to think of your channel like a business: many creators want the work they put into their pay channels. All content that you put out is your job, so do not just want to be attractive to your audience, but also to advertisers and potential sponsors. Most advertisers look great content channels completely safe. Continually creating videos that are advertiser environment can help put you in a good position to build business relationships with advertisers, PR firms and sponsors.

The four key players 

There are four key players in the ecosystem YouTube monetization (shown in video examples below):

The spectators - people who like and watch your videos
Creators - you and others like you who create great videos on YouTube
Advertisers - companies seeking different ways to reach and target new or existing audiences
YouTube -'s own video-hosting platform, helping the ecosystem to thrive
These four main players work together to provide a cohesive platform sustainable entertainment. YouTube is successful when you succeed - we want to help you achieve your goals. Load the videos that viewers want to see, and each view creates an opportunity to sell advertising for YouTube. When YouTube sold advertising and an ad running in the video (and your viewers see through that ad), YouTube shares of that revenue with you, the creator.

Benefits 

What are the benefits of this ecosystem? Well, that provides an environment for anyone to share their passion with the world and earn money doing something they love. Creating great videos, build your audience and participation in their community, meet like-minded people, and generating a stream of income doing something you love, everything is possible on YouTube.

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Latest updates for Digital Marketing Techniques in 2014

What are the major trends in digital marketing for 2014? 

To help define what we rehearsed our informal survey this year asking intelligent Insights readers:

Please select an area of ​​marketing that you believe will give you more business benefits in 2014 In the survey, please select the most important trend in terms of what you think will make the biggest difference shopping for leads or sales in your business, or a typical client if you are an agency or consultant. Thank you!
The results are below and show a familiar patterns with the same 3 "usual suspects" rated the most important trade.

-marketing-2014 digital trends
Activities digital marketing rated the most important business success for 2014 n = 637 Note that the Social CRM was not included in the survey in 2013

So it seems that the three major areas of investment in marketing for 2014 are likely to continue to be the mobile marketing and content and big data in many companies. The most important change is in mobile marketing, where there is a decline in popularity, perhaps suggesting an awareness of the difficulty of encouraging customers to buy rather than browser through this channel.

But I like to think that conversion rate optimization and marketing automation will increase investment as they are on the process and performance improvement, so that they can deliver returns potentially less risk than other activities.

Since the major trends in high level, the "usual suspects" are likely to be similar to 2014, this year I thought it would be interesting and useful to drill deeper to see specific digital marketing technologies and techniques will be important trends in 2014 I structured the trends based on marketing to achieve different objectives through the points of contact with customers as part of the planning Insights smart race. There are 22 trends that I see on the basis of companies I've worked with, the examples I've looked at and our own marketing activity Smart Insights.

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